Billboard is a feature of many industries in Jinan area. It is a traditional Jinan craftsman to carry forward this technology. In recent years, the competition of billboard business in the market is fierce, especially in terms of price, which has been continuously reduced, but in terms of quality, it is really not flattering.
广告牌制作公司认为想要在广告牌制作领域有立足之地，那么就要有一些真功夫，比如说在设计方面。
billboard production company thinks that if you want to have a foothold in Wenzhou billboard production field, you need to have some real Kung Fu, such as in the design.
1.我们知道广告牌的组成要素有文字、数字符号、图形符号、颜色等等多种组成。在制作中明确各类标志的使用和相关各项元素的设计对于广告牌的总体展示效果上有重要的作用。
1. We know that billboards are composed of words, numbers, graphics and colors. The use of various signs and the design of relevant elements play an important role in the overall display effect of billboards.
2.在设计中，醒目度是非常重要的， 广告牌的作用就是广而告之。在设计中应该要注意本体和背景之间的关系，和周围环境协调是设计中的一个重要因素。但是又不能够太相似，让在视觉方面给人只要看一眼就能够记住。
2. In the design, eye-catching is very important, the role of billboard is to advertise. In the design, we should pay attention to the relationship between the ontology and the background, and the coordination with the surrounding environment is an important factor in the design. But it can not be too similar, so that in the visual aspect, it can be remembered as long as you look at it.
3.另一个方面就是广告牌的色彩的重要性，人的觉察能力对于色彩非常的敏感。而广告牌作为一个传达信息的媒介，色彩的应用重要性不言而喻。
3. The other is the importance of the color of billboards. People's awareness is very sensitive to color. As a medium to convey information, the importance of color application is self-evident.
4.广告牌安装的角度在设计中也是非常重要的一个学问，合理有效的利用能够让人更加容易看清内容。
4. The angle of billboard installation is also a very important knowledge in the design, reasonable and effective use can make it easier for people to see the content.
