We all know that a good-looking, beautiful and unique advertising signboard is one of the important factors to attract customers into the store. So, what should we pay attention to when designing shop front advertising signs?
1、店面招牌设计要凸显的特性。让客户清楚地知道你是卖什么的,包括风格,文化等,这些元素需要我们对自己有一定的理解再下定论。
1. Store signboard design should highlight the characteristics of the brand. Let the customer know clearly what you are selling, including style, brand culture, etc. these elements need us to have a certain understanding of ourselves before making a final conclusion.
2、根据自己的特征和行业给店铺起一个好名字,名字一定要抓住几个重 点:突出主题,朗朗上口,通俗易懂。掌握好这几点,路过的人都会对你的店铺过目 不忘。主要体现在两个方面,一是识别性,要强调店面的形象,扩大视觉的影响,刺激心理感受,让店面形象各家深刻;二是传播性,对内要表明团结性,对外的话要表明差异性。
2. According to their own brand characteristics and industry to give the shop a good name, the name must grasp several key points: highlight the theme, catchy, easy to understand. Master these points, passers-by will never forget your shop. It is mainly reflected in two aspects: one is the recognition, which emphasizes the store image, expands the visual influence, stimulates the psychological feeling, and makes the store image profound; the other is the communication, which shows the unity internally and the difference externally.
3、门头招牌设计的材质选择,主要的材质有LED液晶屏、亚克力和喷绘布。材质的选择主要从两方面下手,一方面根据自己的商品类别,选择性价比高的;另一方面,看看周围环境,适合用哪种材质比较适宜所在地点。
3. The material selection of the door sign design, the main materials are LED LCD screen, acrylic and inkjet cloth. The choice of material mainly starts from two aspects: on the one hand, according to their own commodity categories, choose the cost-effective; on the other hand, look at the surrounding environment, which material is suitable for the location.
4、门头招牌设计的颜色不要太复杂。在颜色方面一定要熟悉每种颜色都会带来不同的效果,给顾客不一样的感受,保持整洁性,不要使用过多的颜色,店铺本来需要表达的信息量就不大,不需要把店招作得太花哨,尽量只使用1-3种颜色,减少使用过于刺激的颜色,因为容易形成视觉疲劳。
4. Don't be too complicated about the color of the sign at the front of the door. In terms of color, we must be familiar with each color will bring different effects, give customers different feelings, keep clean and tidy, do not use too many colors, the store originally need to express a small amount of information, do not need to shop too fancy, try to use only 1-3 colors, reduce the use of too stimulating colors, because it is easy to form visual fatigue.
5、店面招牌设计的整体形状,现在店面上比较常见的就是长方形,很规则的悬挂在门口上面。但是随着发展也有逐渐有很有创意的招牌,像一些咖啡店之类,能把主题表现的淋漓 尽致,形神合一。所以,店面招牌设计不一定非得做成长方形,不要被思维禁锢,充分挖掘头脑创意。
5. The overall shape of the store signboard design, now the store is more common is rectangular, very regular hanging in the door above. But with the development, there are also some creative signboards, such as some coffee shops, which can express the theme incisively and vividly and integrate the form and spirit. Therefore, the store signboard design does not have to be made into a rectangle, do not be confined by thinking, fully tap the creative mind.
6、门头招牌文字设计,字体的大小、位置、多少、形态要注意技巧,要考虑视觉效果,结合形状和颜色进行设计。
6. In the design of door sign, the size, position, number and shape of the font should pay attention to the skills, the visual effect should be considered, and the design should be combined with the shape and color.
以上就是设计门头招牌的一些注意事项,希望对大家有帮助。如您有需要选购欢迎您点击官网咨询:济南广告牌制作公司https://www.hongchenad.com
The above is the design of the front door signs of some precautions, I hope to help you. If you need to buy, you are welcome to click the official website consultation: Jinan billboard production company https://www.hongchenad.com