In recent years, many advertisements such as LED have emerged, and outdoor advertising has more development prospects and market potential. For example, vertical advertising has irreplaceable advantages with many outdoor advertisements. First, it can be used at night. Secondly, geometric technology can grow geometrically. In addition, in recent years, ultra-thin light boxes appear, which can be used on walls or in supermarkets and stores, Let's learn about the advantages of these large outdoor billboards!
在户外广告画面的设计和制作方面，为追求真实感和艺术性，多采用照相喷绘或彩色喷墨印刷;也有在特殊纸张、塑料薄板(膜)、户外布上以丝网印刷的方式来制作户外画面，并依据其复制成本、耐候性等要求来选择制作方法和材料。本文就户外广告的特点、主要构成材料及图案制作工艺方法等，下面，小编来谈谈其制作技术的应用。
In the design and production of outdoor advertising images, in order to pursue authenticity and artistry, photo-jet painting or color ink-jet printing is often used; there are also screen printing on special paper, plastic sheet (film) and outdoor cloth to make outdoor images, and the production methods and materials are selected according to the requirements of reproduction cost and weather resistance. In this paper, the characteristics of outdoor advertising, the main composition of materials and pattern production process, etc., the following, small to talk about the application of its production technology.
1、画面大
1. Big picture
众多的平面广告媒体都供室内或小范围传达，幅面较小。而户外广告通过门头、布告(宣传)栏、立杆户外画的形式展示广告内容。比其他平面广告插图大、字体也大，十分引人注目。
Many print advertising media are for indoor or small-scale communication, with a small format. The outdoor advertisements display the contents of the advertisements in the form of the front door, the bulletin board (propaganda) and the pole erected outdoor paintings. Compared with other print ads, the illustrations are larger and the font is also larger, which is very eye-catching.
2、远视强
2. Hyperopia
户外户外广告的功能，是通过自然光(白天)、辅助光(夜晚)两种形式，向户外的人们、远距离的人们传达信息。广告作品的远视效果强烈，极利于现代社会的快节奏、率、来去匆忙的人们在远距离刻意关注。
The function of outdoor advertising is to convey information to outdoor people and distant people through natural light (day) and auxiliary light (night). The far-sighted effect of advertising works is very strong, which is very conducive to the fast-paced, efficient and hurried people in modern society.
3、内容广
3. Wide content
在公共类的交通、运输、、福利、储蓄、保险、纳税等方面;在商业类的产品、企业、旅游、服务等方面;在文教内的文化、教育、艺术等方面，均能广泛地发挥作用。
It can play a wide range of functions in public transportation, transportation, safety, welfare, savings, insurance, tax payment, etc.; in commercial products, enterprises, tourism and services; in culture, education, art and other aspects of culture and education.
4、兼具性
4. Duality
展示的形式多种，具有文字和色彩兼备功能，从产品商标、品名、实物照片、色彩、企业意图到文化、经济、风俗、信仰、观念无所不包含。通过构思和独特创意，紧紧抓住诱导消费者购买欲这一“环”，以视觉传达的异质性，去达到广告目的。
There are many forms of display, with both text and color functions, including product trademarks, product names, physical photos, colors, corporate intentions, culture, economy, customs, beliefs, and concepts. Through conception and unique creativity, we should firmly grasp the "ring" of inducing consumers' desire to buy, and achieve the purpose of advertising with the heterogeneity of visual communication.
5、固定性和复杂性
5. Fixity and complexity
户外广告无论是采用何种形式，都有其在一定范围、位置固定的要求。由于作为半展示装置，其基本结构较其它广告形式复杂。包括框架、复面材料、图案印刷层、防风、防雨雪构造，以及夜晚作为照明的打光设施，使得其单件复制成本高于其它类型广告。
No matter what form of outdoor advertisement is adopted, it has its requirements of fixed position and certain range. As a semi permanent display device, its basic structure is more complex than other forms of advertising. Including frame, overlay material, pattern printing layer, wind proof, snow proof structure, and lighting facilities as lighting at night, making the cost of single copy higher than other types of advertising.
户外广告牌制作又名“户外海报”或“夜明宣传画”。用于户外的户外广告，其应用场所分布于道路、街道两旁，以及影(剧)院、展览(销)会、商业闹市区、车站、机场、码头、公园等公共场所。国外称之为“半”街头艺术。
The production of outdoor billboards is also known as "outdoor posters" or "night lighting posters". For outdoor advertising, its application places are distributed on both sides of roads and streets, as well as public places such as movie (Drama) theaters, exhibition (Sales) fairs, commercial downtown areas, stations, airports, wharves, parks, etc. It is called "semi permanent" street art in foreign countries.
社会的不断发展促进广告制作如雨后春笋般出现，而作为大型户外广告牌制作更是应用透射稿印刷和辅助光技术，使得白天还是在晚上，都能起到吸引路人的关注目光，增强展示的逼真效果，以达到宣传广告的效果，深得人们的喜爱。
The continuous development of society promotes the emergence of advertising production, and as a large-scale outdoor billboard production is the application of transmission printing and auxiliary light technology, so that during the day or at night, can play to attract the attention of passers-by, enhance the lifelike effect of the display, to achieve the effect of advertising, loved by people.
