I don't know if you have paid attention to those outdoor billboards when you are waiting in the bus waiting hall or in the railway station or airport. Many times we say that the outdoor advertising project has no effect. Is it really that the outdoor advertising project has no effect? In fact, it's not like this, because many people don't know how to use it. Although outdoor advertising project is simple to say, it also has skills. The following small make-up will take you to understand.
（1）使用大字体LOGO，较大化尺寸和对比度。这种大字体比较容易从道路或远处观看。如果路人或司机在几秒钟内无法理解您的信息，则机会就会丢失。车子在高速行进的时候，户外一闪而过，如果信息不简明易懂，没有几个人能看清楚。但是在堵车的市中心，户外倒是可以适当多添加些内容。
(1) Use large font logo to enlarge the size and contrast. This large font is easier to see from the road or from a distance. If a passer-by or a driver can't understand your message for a few seconds, the opportunity will be lost. When the car is moving at high speed, big outdoor brands flash by. If the information is not concise and easy to understand, few people can see it clearly. However, in the city center with traffic jams, outdoor brands can add more content.
（2）坚持一个想法，越直白越好。你只需要几秒钟就能留下持久的印象。好的广告牌不会将广告位与一堆细节叠加在一起。读者能够看到他们会记住的一个关键信息就已经达到了目的。
(2) Stick to an idea, the more straightforward the better. It only takes you a few seconds to make a lasting impression. A good billboard doesn't stack advertising space with a bunch of details. The reader is able to see a key message that they will remember.
（3）制造关键元素，在充满活力的背景上应用白色文字。很多数据证明，白色的字体容易引起路人的注意。消费者的眼睛容易被吸引到鲜明的色彩对比。
(3) Create key elements and apply white text to a vibrant background. Many data prove that white font is easy to attract the attention of passers-by. Consumers' eyes are easily attracted to a sharp color contrast.
（4）使用7个字或更少，高度相关。简洁的广告会形成自己的风格。如果可以的话，户外广告工程广告语还可以幽默一些。
(4) Use 7 words or less, highly relevant. Simple advertising will form its own style. If you can, the advertising language of outdoor advertising project can also be humorous.
