Speaking of logo design, we should all be clear about it, but we may not understand it very well. In logo design work, most designers tend to pay more attention to hardware design elements in physical form, which is also an element easily recognized by customers. Such as logo material, shape, color and so on. So, do you know how to judge the quality of logo design? Next, let's introduce it to you. The following aspects should be paid attention to when judging whether the logo design is good or not:
1、独特
1. Unique
标识就是表明了其主要的功能——识别性。如果一个标识让人觉得跟其它标识相似,就会失去了“识别”的功能,那即便它再好看,也不能算是一个好的标识,因为失去可识别的独特性,也就失去了标识的基本意义。
Identification is the main function of identification. If a logo makes people feel similar to other signs, it will lose the "identification" function. Even if it is more beautiful, it can not be regarded as a good logo, because if it loses the distinguishing uniqueness, it will lose its basic meaning.
2、便于运用
2. Easy to use
标识是要展现给大众看的,因此表现效果才是人们所认识到的。济南标识牌制作厂家表示即使在效果图上表现得再好,如果实际运用不理想,那也只能算是一个不成功的标识。这就像是一场战役,不管你的队伍多么强大,作战方案多么好,但实际的战斗中由于种种原因打败了,一切都为零。
Logo is to show to the public, so the performance effect is what people realize. Jinan signboard manufacturers said that even if the performance on the renderings is good, if the actual application is not ideal, it can only be regarded as an unsuccessful logo. It's like a battle. No matter how strong your team is and how good the battle plan is, in the actual battle, it is defeated for various reasons, and everything is zero.
3、简洁
3. Conciseness
标识的简洁,目的是让人们容易记忆,以及运用起来方便。标识简洁也会带来很多好处的。
The simplicity of the logo is to make it easy for people to remember and use. The simplicity of the logo also brings a lot of benefits.
4、美观
4. Beautiful
标识是拿来给人看的,如果不好看,其它方面做得再好也是白搭。一个好的标识,是要好看,这个标准应该是以目标受众(消费者、资迅接受者)的平均审美而论的。
First of all, the logo is for people to see. If it is not good-looking, it is useless to do other aspects well. A good logo, first of all, should be good-looking. This standard should be based on the average aesthetic of the target audience (consumers, information recipients).
5、有意义
5. Meaningful
一个标识要具有一定的含义和说法。如果说上面所讲的都是标识的壳(外形),那意义就是标识的魂(内在)。没有灵魂的东西是缺乏生气的,同样,没有意义的标识也是形同枯木,做得再好看,也只是一个美丽的花瓶而已。并且标识要具有行业特征。
A logo should have a certain meaning and statement. If all the above mentioned are the shell (shape) of the mark, then the meaning is the soul (inner) of the mark. Things without soul are lifeless. Similarly, meaningless signs are like dead trees. No matter how beautiful they are, they are just beautiful vases. And the identification should have industry characteristics.
以上就是小编整理的判断标识设计质量好坏的方法,希望对大家能有所帮助,如您还有其他疑问欢迎咨询我们的网站。
The above is the way to judge whether the logo design is good or bad. I hope it can help you. If you have other questions, please consult our website.