1. Ecological coordination principle: ecology is a kind of culture and culture is also an ecology. The so-called ecological coordination refers to the correspondence and interpretation with the basic type characteristics of scenic spots. It's not suitable to set up the sign with silver stainless steel appearance in the ecological scenic spot; it's not appropriate to set up the sign with European style in the ancient town scenic spot of ancient China; it's not funny to set up the sign with religious culture type in the red theme cultural scenic spot?
2、文化强化准则：能够在整体外形上，也能够经过局部板块或纹饰图案来表现景区的文化特征和内涵，景区的非遗文化、共同的建筑元素、标志性的自然形态等均可作为原型停止提取演绎，经过特征显著的标识标牌，将景区文化润物细声地强化浸透到游客认知中。
2. Cultural enhancement criteria: the cultural characteristics and connotation of the scenic spot can be expressed in the overall shape, as well as through partial plates or decorative patterns. The intangible cultural heritage culture, common architectural elements, and symbolic natural forms of the scenic spot can be taken as prototypes to stop extraction and interpretation. After distinctive signs and signs, the cultural embellishments of the scenic spot can be enhanced and infiltrated into the tourists' cognition.
3、整体统一准则：在同一景区内设置的各类标识标牌，应在形态、颜色、材质等外观的各组成局部坚持根本统一，个别景点的标识标牌可依据景点特征停止恰当创意，即使如此，其标识标牌的色系应与景区标识标牌的整体色系坚持根本分歧。
3. Overall unified principle: all kinds of signs and signs set up in the same scenic spot shall be fundamentally unified in the form, color, material and other parts of the appearance. The signs and signs of individual scenic spots can stop appropriate creativity according to the characteristics of scenic spots. Even so, the color system of the signs and signs shall be fundamentally different from the overall color system of the signs and signs of scenic spots.
