For large outdoor billboards, there is no better way to attract people's attention at a glance, so we need more characteristic production.

　　一：户外广告牌要有简洁明了的特征

　　1： Outdoor billboards should have concise and clear features

　　其实这里也是我们的核心，简洁性也是户外广告设计中的一个重要原则，整个画面乃整个设施都应尽可能简洁，设计时要别具匠心，始终坚持在少而精的原则下去冥思苦想，力图给观众留有充分的想象余地。要知道消费者对广告宣传的注意值与画面上信息量的多少成反比。画面形象越繁杂，给观众的感觉越紊乱；画面越单纯，消费者的注意值也就越高。这正是简洁性的有效作用。

　　In fact, this is also our core, and simplicity is also an important principle in outdoor advertising design. The whole picture and even the entire facility should be as simple as possible. When designing, we should always adhere to the principle of "less and better", thinking hard and trying to leave enough room for imagination for the audience. We should know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the picture image, the more disordered the audience's feeling; the more simple the picture, the higher the consumer's attention value. This is what simplicity does.
                

　　二：户外广告牌一定要有一定的独特性

　　2： Outdoor billboards must have certain uniqueness

　　前面我们也说了户外广告的对象是动态中的行人，与楼宇电梯广告相同，行人通过可视的广告形象来接受商品信息，所以户外广告设计要统盘考虑距离、视角、环境三个因素。在空旷的大广场和马路的人行道上，受众在10米以外的距离，看高于头部5米的物体比较方便。所以说，设计的初步要根据距离、视角、环境三因素来确定广告的位置、大小。常见的户外广告一般为长方形、方形，我们在设计时要根据具体环境而定，使户外广告外形与背景协调，产生视觉美感。形状不必强求统一，可以多样化，大小也应根据实际空间的大小与环境情况而定。如意大利的路牌不是很大，与其古老的街道相统一，十分协调。户外广告要着重创造良好的注视效果，因为广告成功的基础来自注视的接触效果。

　　We have also said that the object of outdoor advertising is dynamic pedestrians, the same as building elevator advertising, pedestrians accept commodity information through visual advertising image, so outdoor advertising design should consider three factors: distance, perspective and environment. In the open square and the sidewalk on the road, it is convenient for the audience to see objects 5 meters higher than the head at a distance of 10 meters. Therefore, the initial design should be based on distance, perspective and environment to determine the location and size of advertising. The common outdoor advertisements are usually rectangular and square. We should design them according to the specific environment, so that the appearance of outdoor advertisements is in harmony with the background and produce visual beauty. The shape does not need to be unified, but can be diversified. The size should also be determined according to the actual space size and environmental conditions. For example, the signboards in Italy are not very big, and they are in harmony with their ancient streets. Outdoor advertising should focus on creating good fixation effect, because the success of advertising depends on the contact effect of gaze.

　　三：户外广告在设计方面需要一定的亮点，吸引人的眼球

　　3： Outdoor advertising in the design needs a certain bright spot to attract people's attention

　　户外广告牌的受众群体大部分都是流动着的行人或者车辆，那么在设计中就要考虑到受众经过广告的位置、时间。如果户外广告牌是繁琐的画面，行人是不愿意接受的，只有出奇制胜、具有感染性的简洁的画面和揭示性的形式引起行人注意，才能吸引受众观看广告。所以户外广告设计要注重提示性，图文并茂，以图像为导像，文字为辅助，使用文字要简单明快切忌冗长，不然客户是不会看你的广告牌的。

　　Most of the audience groups of outdoor billboards are flowing pedestrians or vehicles, so the location and time of the audience passing through the advertisement should be considered in the design. If the outdoor billboard is a tedious picture, pedestrians are not willing to accept it. Only by winning by surprise, infectious and concise pictures and revealing forms attract the attention of pedestrians, can the audience be attracted to watch the advertisement. Therefore, outdoor advertising design should pay attention to the suggestiveness, pictures and text, with the image as the guide, the text as the auxiliary, the use of text should be simple and clear, avoid lengthy, otherwise customers will not see your billboard.

　　户外广告牌应该是简明表述了想要传达的内容，并且能够不使人忽略，所以制作广告牌不仅需要不浮夸，不小气。

　　Outdoor billboard should be a concise expression of the content to convey, and can not be ignored, so the production of billboards not only need not boast, not stingy.