Color and environment matching is the top priority in logo design. It is harmonious and beautiful, and the style is determined. When we choose the color of the logo, we can make the artistic sense by positioning the project, or the color is close to unity, or the color is gorgeous. Next, we will tell you how to design according to the principle of choosing the color of the logo.
基本色组：12色轮
Basic color group: 12 color wheel
色轮，可配色方案的设计，我们可以创建了一个色轮，12个颜色的色调的色轮经久不衰，也是经典之作。围绕显示的颜色之间的关系，我们由此展开创造标识牌设计的特性，不同的建筑使用不同的标识牌颜色。
Color wheel, color scheme design, we can create a color wheel, 12 colors of the color wheel lasting, is also a classic. Around the relationship between the displayed colors, we start to create the characteristics of signboard design. Different buildings use different signboard colors.
使用色轮，您可以轻松找到环境与标识牌之间的颜色组合，看看有什么效果比较好。
With the color wheel, you can easily find the color combination between the environment and the signboard to see what effect is better.
01 及小区针对的色调
01 colors for shopping malls and communities
咖啡色、金色、橘色，这些颜色与所定位的主题思想有关，但通常要明亮有光，色彩斑斓，规格高大上为，看一些高端的别墅群和公寓，他们在选择标识牌颜色时肯定不会青青蓝蓝，绿绿红红，富贵的象征从来不是花哨的。
Coffee color, gold color and orange color are related to the theme of shopping malls, but usually the shopping malls should be bright and bright, colorful, and the specification and height should be the focus. Look at some high-end villas and high-end apartments. When they choose the color of signboards, they will definitely not be blue and blue, green and red, and the symbol of wealth is never fancy.
02 学校及医院针对的色调
02 colors for schools and hospitals
蓝色、黄色、白色、绿色；学校是充满勃勃生机的希望之地，未来祖国的摇篮，绿色是不可缺少的颜色，探索未知的世界，不但从课本上探求，我们身边的环境也可以让同学们产生无限的大自然联想，绿色代表青山，而蓝色就带边之高的天空和无边的海洋，蓝色标识牌自信和积极，拥有宽厚的包容之心和善良的温和之心。
Blue, yellow, white and green: the school is first of all a place of hope full of vitality, the cradle of the future motherland, green is an indispensable color, exploring the unknown world, not only from textbooks, but also from the environment around us, students can have unlimited natural association, green represents green mountains, while blue is the sky with high edge and boundless ocean, blue Color signs are confident and positive, with a generous and tolerant heart and a kind and gentle heart.
03 酒店及工作室针对的色调
03 colors for hotels and Studios
黑色和紫色标识牌在导视系统设计中，优雅，稳重幽默，风格独特，黑色或紫色字体标识牌设计在白色底部上，更加层次分明，黑色和紫色能让其他彩色文字工作凸显不一样的风采。
In the design of the guide system, the black and purple signs are noble, elegant, steady and humorous, with unique style. The black or purple type signs are designed on the white bottom, which is more hierarchical. Black and purple can make other color text work highlight different styles.
04 办公室及写字楼针对的色调
04 colors for offices and office buildings
银色（金属色）经常被用来作为文字的背景颜色。在使用金属标牌的标识牌中，你能够获得一个很强烈的视觉冲击感，金属银色拉丝很时尚，很有身份象征；在办公室或写字楼中的标识牌，标识牌用银色背景黑字搭配，会拉近客户的信任，充分显示公司的实力。
Silver (metallic) is often used as the background color of text. In the use of metal signs, you can get a strong sense of visual impact. The silver metal wire drawing is very fashionable and has identity symbols. In the office or office building, the logo is matched with black characters on the silver background, which will bring the trust of customers closer and fully show the strength of the company.
