1. Matching level of advertising space radiation source group and overall target group
许多的广告主在挑选新闻媒体的那时候单纯性的仅仅看客流量大，总流量大代表将会看到此广告词的人越大，那麼是不是见到广告词的人满为患，广告效应越多好呢？要是见到广告词群体中你的总体目标群体占有率少之又少，那麼这种广告词的奢侈浪费不得而知。挑选广告位要考量广告牌所遮盖的群体中总体目标群体占有率尺寸。
When many advertisers choose news media, they simply rely on the large number of visitors. The larger the total traffic, the more people will see the advertisement. Then is it possible to see that the number of people is overcrowded and the advertising effect is better? If you see that your overall target group share is very small, then the luxury and waste of advertising words is unknown. To select advertising space, we should consider the size of the overall target group in the group covered by the billboard.
贵州户外广告牌
Guizhou outdoor billboard
2、所在位置挑选
2. Location selection
剖析总体目标群体的衣食住行运动轨迹有哪些的关联性，随后在这种运动轨迹上选择广告位。
This paper analyzes the relevance of the general target group's movement track of clothing, food, housing and transportation, and then selects the advertising space on the trajectory.
3、广告牌空间感甄选
3. Selection of space sense of billboard
广告牌自身的尺寸、样子，广告牌位的高矮、近远，光源明暗交界线，音箱情况等都是立即危害到大家的对广告牌的认知，深化危害着大家对广告词內容的认知度。户外广告牌关键的是要把握住群体的一瞬间视野，让群体尽量的关心到广告词，因此针对广告牌自身的情况要尽量详尽的知道。
The size and appearance of the billboard itself, the height and distance of the billboard, the light and dark boundary of the light source, and the situation of the speaker are all immediately harmful to everyone's cognition of the billboard and deepening the awareness of the content of the advertisement words. Therefore, the most important thing to know about the advertising board is to know the advertising group's situation as much as possible.
4、广告牌服务供应商
4. Billboard service provider
总数广告牌遍布在各省许许多多新闻媒体主手里，广告词是不是准时上刊，是不是上够限期，是不是维护保养，界面是不是符合规定，推广反馈机制等等等等，都必须新闻媒体主有极强的服务项目工作能力与责任意识。挑选综合性工作能力强的推广服务提供商也很关键。
The total number of billboards are in the hands of many news media owners in China's provinces. Whether the advertising words are published on time, whether they are up to the time limit, whether they are maintained, whether the interface is in line with the regulations, and the promotion and feedback mechanism, etc., all of which require the news media owners to have a strong service project working ability and sense of responsibility. It is also crucial to select the extension service providers with comprehensive working ability.
