As the most common advertising carrier, logo is widely used by businesses in all walks of life. At the same time, the production materials of signs are also rich and diverse. So, when the advertising company is making the sign, how to choose the sign material? Next, Jinan advertising production company will introduce some matters that should be paid attention to when the advertising company selects materials.
1、视觉表现原则
1. Principles of visual expression
标识设计 终目的是为了视觉传达与信息传播，所以选材上要考虑视觉效果及表现理念。例如要表现传统文化和自然淳朴的风格，就要考虑用木料、石材等一些容易表现风格的材料；要表现个性新颖、独特，可以考虑用亚克力板、玻璃钢、PVC板、阳光板、弗龙板等。
The ultimate purpose of logo design is for visual communication and information dissemination, so the selection of materials should first consider the visual effect and performance concept. For example, to express the traditional culture and natural and simple style, we need to consider using wood, stone and other materials that are easy to express the style; to express the novel and unique personality, we can consider using acrylic board, fiberglass, PVC board, sunshine board, dragon board and so on.
2、施工结构的合理性
2. Rationality of construction structure
在视觉效果考虑完后施工结构就显得尤为重要。有些材料视觉效果很好，却很难加工实施，结构复杂，材料性能比较模糊，这类材料建议不要使用。在不能确定其结构是否合理，是否能承受外界压力的情况下，坚决不能施工，以免留下隐患和后续维修的麻烦。
After the visual effect is considered, the construction structure is particularly important. Some materials have good visual effect, but it is difficult to process and implement. The structure is complex, and the material performance is fuzzy. It is not recommended to use such materials. Under the condition that it is not sure whether its structure is reasonable or whether it can bear the external pressure, it is absolutely not allowed to construct, so as to avoid the trouble of potential safety hazard and subsequent maintenance.
3、使用期限的考虑
3. Consideration of service life
根据不同客户的需求，有些标识只是在某一较短的时间段使用，有些却要长期使用，这时就需考虑标识的寿命。临时性标识由于使用时间短，普通材料基本都能满足，只要充分考虑视觉效果和使用成本就可以。长期性标识选材时就要注意使用的寿命，选材不当不仅会对客户造成损失，也对以后的售后维修带来麻烦。
According to the needs of different customers, some signs are only used in a short period of time, while others need to be used for a long time. Therefore, the service life of the signs should be considered. Due to the short use time of temporary signs, ordinary materials can basically meet the requirements, as long as the visual effect and use cost are fully considered. Long term identification material selection should pay attention to the service life. Improper material selection will not only cause loss to customers, but also cause trouble for future after-sales maintenance.
4、使用场地的选择
4. Selection of use site
标识的使用场地根据建筑环境分为室内和户外两种。由于在户外使用时要经受太阳光照射，还有风吹雨淋，在设计时要充分考虑选材和工艺。其次，不同的地理位置会有不同的气候特点，湿度、降水量、温差、气压等都是影响标识正常使用的因素，在设计制作时也要慎重考虑。
According to the building environment, the use site of the sign can be divided into indoor and outdoor. Due to the sunlight, wind and rain, the material selection and technology should be fully considered in the design. Secondly, different geographical locations will have different climatic characteristics. Humidity, precipitation, temperature difference, air pressure, etc. are all factors affecting the normal use of the logo, which should be carefully considered in the design and production.
5、使用和服务维修的成本
5. Cost of use and service repair
的设计方案有很强的执行力，其显著的特点就是要站在客户的立场上考虑问题。广告公司不能一味追求视觉效果的满足，而忽视客户经济上的承受力，导致设计方案不能被采纳实施。在考虑客户需求的同时，也要考虑为我们的售后部门减压，如让其频繁维修，或维修成本过高，那么对于我们广告公司也是失败的。
Excellent design has strong executive power, and its remarkable characteristic is to consider problems from the standpoint of customers. Advertising companies can not blindly pursue the satisfaction of visual effects, but ignore the economic endurance of customers, resulting in the design scheme can not be adopted and implemented. When considering the needs of customers, we should also consider reducing the pressure for our after-sales department. If we make frequent maintenance, or the maintenance cost is too high, then it is also a failure for our advertising company.
以上便是广告公司在材料选择时，需要注意的一些事项，您都了解了吗？广告公司在选择标识标牌材料时，只有将视觉表现、施工结构的合理性、使用期限、使用场地以及使用维修成本都考虑在内，进行综合衡量，才能制造出让客户满意的标识标牌！想要了解更多欢迎点击济南标识标牌制作公司https://www.hongchenad.com网站。
The above are some matters that advertising companies should pay attention to when choosing materials. Do you understand them? When the advertising company chooses the sign material, only when the visual performance, the rationality of the construction structure, the service life, the use site and the use and maintenance cost are taken into account, and the comprehensive measurement is carried out, can the sign and signboard that gives the customer satisfaction be manufactured! To learn more, please click Jinan advertising production company https://www.hongchenad.com Official website.
