Outdoor advertisements constitute the image of a city and also reflect the culture of a city. The unique, exquisite and pleasant outdoor advertisements reflect the economic capacity and development speed of the city, and make the city present a sense of generation, fashion and city. If the outdoor advertisements are disorderly and multifarious, do not coordinate with the city's streetscape, and do not coordinate with the city's appearance, it will damage the city's image.

　　在一些街道或路段，我们经常会看到一些粗制滥造、设置不合理、无序的户外广告，其产权单位的管理，导致户外广告长期无人看管和损坏。一些高层建筑的墙体广告多而粗糙杂乱，有的墙面上矗立的各种大小广告牌大50多块，有的是未经审批，以租赁的形式安装。有些广告牌在安装和使用多年后，会出现不同程度的锈蚀、腐蚀、结构不平衡等危险情况，存在隐患。

　　In some streets or road sections, we often see some rough, unreasonable and disordered outdoor advertisements. The management of their property right units leads to the long-term neglect and damage of outdoor advertisements. The wall advertisements of some high-rise buildings are many and rough and disorderly. Some of the large and small billboards standing on the wall are more than 50 pieces, and some of them are installed in the form of leasing without approval. After many years of installation and use, some billboards will have different degrees of corrosion, corrosion, structural imbalance and other dangerous situations, there are hidden dangers.

　　一些小街巷会在夜间出现大量的LED小广告，闪烁着刺眼的灯光，其中不少是“洗头房”、“性用品”等，造成视觉污染，给城市美化带来了负面影响。

　　A large number of small LED advertisements will appear in some streets at night, flashing dazzling lights, many of which are "shampoo rooms", "sex products", etc., causing visual pollution, which has a negative impact on urban beautification.

　　业内人士提出,使户外广告安装符合要求的和谐和美丽的城市街景,有关部门应该使户外广告的技术标准标准,包括广告的高度、形式、造型、色彩、灯光等,技术标准的要求。城市规划在城市建设和城市改造,户外广告设计规划,包括位置设置什么样的广告,它的位置应该限制的数量多少的广告牌,等,和相应的规定生产的户外广告材料,以免将来广告牌制作粗糙,质量较差,容易损伤,影响市容。总之，通过规划，户外广告应该融入城市景观，成为城市功能的一部分。同时，规范户外广告设施的安装，落实户外广告验收和检查制度。

　　Industry insiders proposed that to make the installation of outdoor advertising meet the requirements of harmonious and beautiful urban street view, the relevant departments should make the technical standards of outdoor advertising, including the height, form, shape, color, lighting and other technical standards. Urban planning in urban construction and urban reconstruction, outdoor advertising design planning, including the location of what kind of advertising, its location should be limited to the number of billboards, etc., and the corresponding provisions of the production of outdoor advertising materials, so as to avoid the future billboard production rough, poor quality, easy to damage, affect the city appearance. In short, through planning, outdoor advertising should be integrated into the urban landscape and become a part of the urban function. At the same time, standardize the safety installation of outdoor advertising facilities, and implement the outdoor advertising acceptance and safety inspection system.

　　我们也希望城市地区能够适当增加公益广告的比重。公益广告是展示城市形象、宣传城市文化的良好载体。它可以成为城市一道美丽的风景线。因此，在一些重要区域或窗口区域应增加一些城市公益广告。

　　We also hope that urban areas can appropriately increase the proportion of public service advertisements. Public service advertisement is a good carrier to display the city image and promote the city culture. It can become a beautiful landscape of the city. Therefore, some urban public service advertisements should be added in some important areas or window areas.

　　城市的规范化和更新还需要bb0和群众的共同努力!为品质生活，共创美好明天!

　　The standardization and renewal of the city still need the joint efforts of bb0 and the masses! For the quality of life, create a better tomorrow!