In the process of logo design, what elements should we refer to for the formation of a logo style? Let's learn about it
一、文化:
1、 Culture:
比如集中中西文化于一身的城市,所以在设计风格上,我们基本上可自由发挥,题材也较多,不需要有一个既定的文化背景。而要设计一个当地民族特色标识标牌时,便完全不一样了,标牌制作公司认为我们从各方面搜集有当地文化资料,作为设计的蓝本。当然身为设计师的责任就是需要把各种零碎的素材整合起来,再加上一些标识标牌应有的规律,便成为一家在功能上与观赏价值同样高的标识了。
For example, in the city where Chinese and Western cultures are integrated, we can basically play freely in the design style, and there are many themes, so we don't need an established cultural background. When we want to design a sign with local ethnic characteristics, it is totally different. The sign making company thinks that we have collected local cultural information from all aspects as the blueprint of the design. Of course, as a designer's responsibility is to integrate all kinds of fragmentary materials, plus some signs should have the law, it will become a sign with the same high ornamental value in function.
二、主题:
2、 Subject:
主题是标识标牌设计里的灵魂,要让人们看到后有一个也可以有多个的亮点,好像一部电影高潮部分可以有几段,但导演想给观众知道的是什么,寓意是什么,这才是关重要的。
The theme is the soul of the logo design. If people want to see one or more bright spots, it seems that there can be several paragraphs in the climax of a movie, but what the director wants to tell the audience and what the implication is, that's the most important thing.
三、人性化:
3、 Humanization:
在人性化里面同时也包含了市场化。不同的不同的城市里有着不同的市场需要及生活习惯。除了将标准的人性化功能融人设计里,设计师也必须了解到市场需要,不能存在个人主义。要知道标识标牌是一个综合了位置信息,文化宣传的一个综合功能的地方,设计一定要尽量全 面化,毕竟标识标牌不是用来看的,是用来供人使用的。因此,人性化设计可能是一种看不会留意,但用才会知道的东西。
Humanization also includes marketization. Different countries and cities have different market needs and living habits. In addition to incorporating the standard humanized functions into the design, designers must also understand the needs of the market without individualism. We should know that the sign is a place that integrates location information and cultural propaganda. The design must be comprehensive as far as possible. After all, the sign is not used for seeing, but for people to use. Therefore, humanized design may be a kind of thing that you will not pay attention to but will know only by using.
以上就是济南标识标牌制作公司的提供关于标识标牌的消息,想要了解更多,欢迎关注我们官网https://www.hongchenad.com。
The above is Jinan logo and sign production company to provide information about the logo and sign, want to know more, welcome to pay attention to our official website https://www.hongchenad.com .