Our usual so-called advertising signboard means to indicate the name and mark of the shop, and advertising signboard is legally defined as a business name, which is composed of words and patterns. We often see billboards on the roadside, and they can be seen everywhere. Advertising signboards are mainly divided into: Company signboards, luminous signboards, store signboards, acrylic signboards, factory signboards, led signboards, signboards on both sides of the road.

我们没有做过广告牌的人，大部分人会认为，广告招牌制作不可能会出现性问题，其实不然，近年来，广告宣传泛滥，随着环境中的危险要素存在，一些招牌的制作要求也就越来越高，有关招牌的性的要求有以下几种：

For those of us who have not made billboards, most people will think that there is no safety problem in the production of billboards. In fact, it is not. In recent years, there has been a flood of advertising. With the existence of dangerous elements in the environment, the requirements for the production of some safety billboards have become higher and higher. The requirements for the safety of billboards are as follows:

一种：招牌要有衬边：常见的招牌都是采用白色边框，以示标识。

One kind: signboard should have lining edge: common signboards are white borders to show safety signs.

二种：招牌的材质：一般招牌的材质都是选用不锈钢材质，坚固耐用，但不宜雨水，以免出现锈蚀。

Two: signboard material: the general signboard material is stainless steel, durable, but not rain, in order to avoid corrosion.

三种：招牌表面质量：表面质量主要包括内容设计、图案选择以及招牌是否有瑕疵等。

Three: signboard surface quality: the surface quality mainly includes content design, pattern selection and whether the signboard has defects.
                

户外广告方式次要有哪些?

What are the main ways of outdoor advertising?

固定广告牌

Fixed billboard

(1)大型广告看板，次要指修建物外墙广告牌，普通面积较大，一块广告看板的面积有的甚超越500。

(1) Large billboards refer to billboards on the external walls of buildings. They usually have a large area. Some billboards even cover an area of more than 500 square meters.

(2)人行道广告牌，就是指在人行道两边的小型看板、灯箱、立柱广告，或许指示牌上发布的广告等，普通间隔空中2-5米间隔比拟短。比拟低矮，传达的无效

(2) Sidewalk billboards refer to small billboards, light boxes, column advertisements on both sides of the sidewalk, or advertisements on signs. Generally, the space between 2-5 meters in the air is relatively short. Compare low, convey invalid

(3)交通类广告，次要设立在一些与交通类有关的公共场所，如车站、机场、高速公路、公交车站等。交通广告指应用公共交通工具(火车、汽车、地铁、轮船、飞行器等)作为发布广告信息的媒介，次要方式有车身广告、车厢内广告、座椅套广告、车票广告等。交通广告与户外广告牌的区别在于，交通广告是活动性的广告媒介，传达范围比户外广告灵敏和宽广得多，而且乘坐交通工具的人口活动性比拟大，阅读对象普及社会各，有助于进步商品的知名度。

(3) Traffic advertisements are mainly set up in some public places related to traffic, such as stations, airports, expressways, bus stops and so on. Traffic advertising refers to the use of public transport (trains, cars, subways, ships, aircraft, etc.) as a medium for advertising information. The secondary ways include body advertising, in car advertising, seat cover advertising, ticket advertising, etc. The difference between traffic advertisement and outdoor billboard lies in that traffic advertisement is an active advertising medium, which is much more sensitive and broad than outdoor advertisement. Moreover, people who take the means of transportation are more active, and the reading objects are popular among all classes of society, which helps to improve the popularity of goods.

除了进步商品知名度以外，交通广告还有助于消费者理解产品的详细信息，比方车厢内广告多是乘客消磨工夫的一种消遣，因而可以传递详细的关于产品的信息。交通广告普通制造和发布本钱都比较昂贵，作为辅佐媒介是值得好好应用的。但发布交通广告需求留意的是，由于其受众普遍，因而广告的目的对象缺乏针对性，结合广揭发布的内容加以合理应用。

In addition to improving the popularity of goods, traffic advertising can also help consumers understand the detailed information of products. For example, in car advertising is a kind of entertainment for passengers to spend time, so it can convey detailed information about products. The cost of manufacturing and publishing traffic advertisements is relatively expensive, so it is worthy of good application as a supplementary medium. However, what we need to pay attention to when we publish traffic advertisements is that because of the popularity of its audience, the target objects of the advertisements are lack of pertinence, so we should reasonably apply them in combination with the contents of the advertisements.