Nowadays, outdoor advertising has become the most unique landscape in the city. It exists in all parts of the city. Anyone who leaves home will see all kinds of outdoor advertising. They are all pervasive and used to it. They are not very disgusted. So what kind of production technology and design do you need to know about an outdoor advertising board? Let's have a look at it together with the editor.
一、户外广告牌制作设计
1、 Design of outdoor billboard
1、要醒目、刺激
1. Be eye-catching and stimulating
(1)户外广告主要是为了补充其他广告媒体的不足、它面对流动性的观众、不可能选择观众类型、因此其特点是行人随地有可能看到，比其他传播媒体更广泛地接近公众。
(1) Outdoor advertising is mainly to supplement the shortcomings of other advertising media, it faces the mobile audience, and it is impossible to choose the audience type. Therefore, it is characterized by the possibility that pedestrians can see it everywhere, and it is closer to the public than other media.
(2)但公众接触往往是行动中无意看到，时间短促、距离较远，无法准确地测定其效果，所以广告内存要简洁、明快、色彩要鲜艳、富有感染力，以突出表达商品的特点来吸引行人的注意。
(2) However, the public contact is often inadvertently seen in the action, the time is short, the distance is far, and the effect cannot be accurately measured. Therefore, the advertising memory should be concise, bright, colorful, and infectious, so as to highlight the characteristics of commodities to attract the attention of pedestrians.
2、要简单、易读
2. Easy to read
户外广告内容要尽量“简化”。户外广告就是种简练的艺术。诉求的主题要单一，要删去与广告主题无关紧要的文字与插图、要保证诉求突出的刻画。理想的户外广告设计，应该是简短、单纯、生动的广告标题和少许文案，再配以简练鲜明的图形。
The content of outdoor advertisement should be simplified as much as possible. Outdoor advertising is a simple art. The theme of the appeal should be single, words and illustrations that are irrelevant to the advertising theme should be deleted, and the focus of the appeal should be highlighted. The ideal outdoor advertising design should be short, simple and vivid advertising title and a few copywriting, coupled with concise and distinct graphics.
3、要对比鲜明
3. Make a sharp contrast
为了要加强户外广告的视觉效果和诉求力，设计户外广告，要注意强调广告版面的对比关系，表现在广告版面上有诸多的对比因素、只有加大这些因素之间的“反差”，有意识地制造―种带有叛逆性的矛盾感、这样会使观众产生异常的兴趣，赢得对广告的注目。
In order to strengthen the visual effect and appeal of outdoor advertising, and design outdoor advertising, we should pay attention to the contrast relationship of the advertising layout, which shows that there are many contrast factors in the advertising layout, only to increase the "contrast" between these factors, and consciously create a sense of contradiction with rebelliousness, which will make the audience have abnormal interest and win the attention of the advertising.
二、户外广告牌制作工艺
2、 Production technology of outdoor billboard
1、热转印技术
1. Heat transfer printing technology
户外广告牌制作在柔性灯箱布上加固体油墨做热压处理，昼夜一样醒目艳丽，可取代胶贴。面层加保护光膜，更具有抗紫外线、自动积污等特点。热转印技术是户外灯箱的理想技术手段，尤其适用于处理字体、卡通块图案，保质期可达5-8年。
The outdoor billboard is made by hot pressing solid ink on the flexible light box cloth, which is as eye-catching and gorgeous day and night, and can replace the adhesive. The surface layer is equipped with a protective light film, which is more UV resistant and can automatically remove dirt. Heat transfer printing technology is an ideal technical means for outdoor light box, especially suitable for processing font and cartoon block pattern, with a shelf life of 5-8 years.
2、灯箱面料绷紧系统和型材灯箱技术
2. Light box fabric tension system and profile light box technology
可使灯箱牢固、平整、整体耐用，可抗100KM/小时的风力。
It can make the light box firm, flat and durable as a whole, and can resist the wind of 100km / h.
3、灯箱布接缝
3. Light box fabric joint
高频高压热接缝，采用专用焊带，专用接缝带，是处理灯箱画面的辅助技术手段。
High frequency and high pressure hot joint, using special welding tape, special seam tape, is an auxiliary technical means to deal with the picture of light box.
4、电脑喷绘
4. Computer painting
广泛由于处理户外大灯箱画面，清晰度有9、12、36、72、DPI等，适用于幅面5M以内，适用于不同位置，不同距离的户外灯箱和制作。
It is widely used for processing pictures of outdoor large light boxes, with the definition of 9, 12, 36, 72, DPI, etc. it is suitable for outdoor light boxes and production within 5m in breadth, at different positions and at different distances.
5、电脑写真
5. Computer photo
清晰度240DPI以上，适合制作室内及户外近距离广告，银行ATM机旁警示牌。
The resolution is above 240dpi, suitable for making indoor and outdoor close-up advertisements and warning signs beside ATM machines.
6、热成型工艺
6. Thermoforming process
适用于PVC、PC、有机板等材料、可使标志、文字、图形具有多种颜色，一次成型，是现代流行灯箱的形式之一。
It is suitable for PVC, PC, organic board and other materials. It can make signs, characters and figures have multiple colors. It is one of the forms of modern popular light box.
7、槽型字工艺
7. Groove type technology
是当代高档字体制作工艺，利用设备，精细制作，是替代铜字、铁字的新一代产品。
It is a contemporary high-grade font production process, using professional equipment and fine production. It is a new generation of products that can replace copper characters and iron characters.
8、电脑雕刻灯箱工艺
8. Computer carving light box technology
可内置灯光，外部电脑雕刻，轮廓光均匀，是灯箱类的新型产品。
Can be built-in light, external computer carving, contour light uniform, is a new type of light box products.
9、各种电脑雕刻工艺
9. Various computer carving techniques
适用于各种标志、字体的制作。
It is suitable for making all kinds of signs and fonts.
