广告路牌制作一般有在市区投放的灯箱型和郊区投放的无灯路牌型，因此它们的广告制作上也会有所不同，广告路牌制作的目的是为了把商家的产品推向市场，因此在制作之时有很多因素我们得要考虑清楚。

　　Advertising signboards are generally made in urban areas and suburban areas, so their advertising prices will be different. The purpose of advertising signboards is to promote the products of merchants to the market. Therefore, there are many factors that we must consider clearly when making.

　　路牌广告从其开始发展到今天，其媒体特征始终是一致的。它的特点是设立在闹市地段，地段越好，行人也就越多，因而广告所产生的效应也越强。因此路牌的特定环境是马路，其对象是在动态中的行人，所以路牌画面多以图文的形式出现，画面醒目，文字精炼，使人一看就懂，具有印象捕捉快的视觉效应。所以在设计的时候要注意图文的的配合及色彩的应用等。

　　From the beginning to the present, the media characteristics of the road sign advertisement are consistent. Its characteristic is that it is set up in the downtown area. The better the location is, the more pedestrians there are. Therefore, the stronger the effect of advertising is. Therefore, the specific environment of the signboard is the road, and its object is the pedestrian in the dynamic. Therefore, the picture of the road sign mostly appears in the form of pictures and texts. The picture is eye-catching and the text is refined, which makes people understand at a glance and has the visual effect of fast image capture. Therefore, we should pay attention to the coordination of graphics and text and the application of color when designing.
              

　　广告路牌制作之时，一定就要考虑受众人群是那些?很明显在公路边的大多是开车的或是坐车的，行人比较少吧!商家想让别人看到什么内容?商家用的背景颜色与文字颜色差不多，在那么大的空间里，广告牌还那么小，估计带两幅眼镜别人也不一定能看出来吧。想想他们是在路上跑的，看商家们的广告都是一眼而过的。一眼不能看明白的，要两眼三眼的，估计这广告造成的交通事故会不少吧，既然不能为社会做出贡献，少也不应该造成危害吧。

　　When making billboards, we must consider the audience? It is obvious that most of the people on the roadside are driving or riding, and there are fewer pedestrians. What do businesses want to let others see? The background color of the business is similar to the text color. In such a large space, the billboard is still so small, it is estimated that people with two glasses may not be able to see it. Think that they are running on the road, and the advertisements of the merchants are all passing by at a glance. If you can't understand at one glance, you should have two eyes and three eyes. It is estimated that there will be many traffic accidents caused by this advertisement. Since you can't contribute to the society, at least it should not cause harm.

　　所以在做路牌广告的时候要注意图形、色彩的对比、文字尽力做到言简意赅、以一当十、惜字如金、反复推敲、易读易记、风趣幽默、有号召力，这样才能使户外广告富有感染力和生命力，同时还要环境因素，要与城市街道、城市建筑、城市色彩的相协调，增加整体美感。

　　Therefore, we should pay attention to the contrast of graphics and colors, and the words should be concise, concise, easy to read and remember, humorous and appealing. Only in this way can outdoor advertisements be full of appeal and vitality. At the same time, environmental factors should be coordinated with urban streets, urban buildings and urban colors to increase the integration Physical beauty.