公共标识标牌规划的必要性，标识标牌规划中必须去高度重视规划风格，规划方案的好，顾客也认同。标识资料、外观规划、色彩这些。这种元素是标识标牌更为形象化的視覺元素，都是看的见摸不着的产品方法。

　　The necessity of planning for public signs and signboards. In the planning of signs and signboards, great attention must be paid to the planning style. The planning scheme is good and customers agree with it. Identification data, appearance planning and color. This kind of element is a more visual element of the logo, which is a product method that can't be seen or touched.

　　但是针对公共标识标牌内容信息的规划方案，这类纯碎构思的元素，虽然是标识标牌成效的充分发挥关键是凭借，反倒处在一种食不知味、弃之可惜的尴尬状况。然后形成一种状况，标识自身用才共同，空间感极为高端，但是标识标牌内容信息却看起来胡编乱造而有畏档次。随之标识标牌制作行业的继续完善，这种状况逐步在改进，内容信息构思等手机软件原素也渐渐被高度重视，但是仍然处在一种不被大部分人认同的状况。
             

　　But for the planning scheme of the content information of public signs and signs, this kind of pure and fragmentary elements, although the key to the full play of the effectiveness of signs and signs is relying on, instead, it is in an awkward situation of eating without knowing what it is and abandoning it. Then it forms a situation in which the logo can be used for its own purposes, and the sense of space is extremely high-end. However, the content information of the logo seems to be made up in a random way, which is intimidating. With the continuous improvement of the logo and sign making industry, this situation is gradually improving, and mobile phone software primitives such as content and information conception are gradually attached great importance, but they are still in a situation not recognized by most people.

　　人们先从一个广泛实例来解析，在旅游景点中，在危险地区或是生态环境保护地区，通常会设定各式各样警示牌和标志牌。例如遍及的草坪提示牌，假设内容信息选用不一样语调或是語言会出現哪些的不同，比方：“制止匍匐”，“切勿匍匐”，“小草也在长，迈入想一想”三块不一样提示信息。“制止匍匐”语调严格，含有显着的警示或是严禁含义，这类内容的花草牌警示牌假设安裝于旅游景区草地，就会促使旅游景区休闲娱乐释放压力的气氛瞬时速度越来越焦虑不安，乃给游人发生很大的消极情绪。

　　People first analyze from a wide range of examples, in tourist attractions, in dangerous areas or ecological environment protection areas, there are usually a variety of warning signs and signboards. For example, if the content information of the lawn cue board is different in tone or language, for example, "stop crawling", "don't crawling", "grass is growing, think about it". "Stop creeping" has a strict tone, which contains significant warning or forbidden meaning. If the warning signs of flowers and plants are installed in the grassland of the tourist attraction, it will make the instantaneous speed of the atmosphere of leisure and entertainment in the tourist attraction more and more anxious, and even cause great negative emotions to the tourists.

　　再看“切勿匍匐”彻底是一种不带全部爱情的告之，语调直接、生涩，针对这类提示，具有哪些的提示实际效果，又有是多少游人能够去遵从，看一下该类花草牌边上光秃的草坪就显而易见。

　　Looking at "don't crawl" is a kind of notice without all love. The tone is direct and astringent. Aiming at this kind of tips, what are the actual effects of the tips and how many tourists can follow them? It's obvious to see the bare lawn beside this kind of flowers and plants.

　　而“小草也在长，迈入想一想”的提示内容，选用拟人的語言，瞬时速度拉进了花草植物和游人中心的距离，就似乎一个人到述说。想象应对那样的提示信息，只要是有社会公德认识的人，又有几人能够去匍匐已经生长发育中的小草。

　　And the prompt content of "grass is growing, think about it" selects anthropomorphic language, and the instantaneous speed pulls in the distance between flowers and plants and tourists center, which seems to be a person's narration. Imagine to deal with such prompt information, as long as there are people who know social morality, and there are several people can go to crawl the grass has been growing.

　　从现阶段标识标牌内容文图信息的构思看来，除非是在共同状况下，初期直接生涩的标识标牌内容早已十分少出現在公共场所。替代它的的是个性化，关怀式的内容信息可多见。

　　According to the concept of the content, text and diagram information of the signage at this stage, unless it is in the common situation, the content of the signage at the initial stage which is direct and unsmooth has rarely appeared in public places. Instead of personalization, caring content information is common.