Nowadays, many people like to drink coffee, and coffee shops are becoming more and more. How do coffee shops attract customers? First of all, making should be attractive. What are the principles of making? Let's learn about it!
通常具有吸引力的门面,都有4个原则,具体表现在的logo ,品类,slogan ,色彩等方面,这是需要根据定位来合理呈现,来达到共同传播产品信息的目的。
Usually attractive faces have 4 principles, which are specifically manifested in brand logo, category, slogan, color, etc., which need to be reasonably presented according to brand positioning to achieve the purpose of simultaneous interpreting product information.
1.店铺信息
1. Store information
让消费者知道店铺的规模,清楚菜单内容和商品内容,这样才会更加撩人。
Let consumers know the size of the store, clear menu content and product content, which will be more provocative.
2.感
2. Sense of security
要让顾客知道你的门店不是黑店,必须要明亮,要明了,消费者这样就能够一眼就知道是卖什么,感受店内的气氛,猜测是否适合自己。
To let customers know that your store is not a black shop, it must be bright and the price should be clear, so that consumers can know at a glance what they are selling, feel the atmosphere in the store and guess whether it is suitable for them.
3.辨识性
3. Identifiability
没有辨识度的店铺,就不会有任何的存在感,转身就是路人,你的招牌必须要够大,招牌上的字够大,在远处就可以看得非常清晰,要让门面颜色有自己的特色,足够醒目。
There will be no sense of existence if there is no discernibility. If you turn around, you will be a passer-by. Your signboard must be big enough, and the words on the signboard should be large enough to be seen clearly from a distance. You should make the color of the facade have its own characteristics and be eye-catching.
4.店铺门面不够规则也没关系,柱子多也没关系,如果门面设计不宽就不好,只有门面宽门头才会大,如果店面小就展示不出门头的效果。宁可一楼小二楼大的门面,二楼可以做大门头,也不会有其它店铺招牌的遮挡。
4. It doesn't matter if the shop facade is not regular enough, and it doesn't matter if there are many columns. If the facade design is not wide, it's not good. Only if the facade is wide, the front door will be big. If the store is small, it will not show the effect of the door. It's better to have a small front on the first floor and a big one on the second floor, and it won't be blocked by other shop signs.
以上是有关咖啡店门头招牌制作原则的内容,相信大家都有所了解了,如想了解更多内容欢迎点击济南广告制作公司https://www.hongchenad.com网站。
The above is about the coffee shop front signboard production principle content, I believe you have understood, if you want to know more content, welcome to click Jinan advertising production company https://www.hongchenad.com Website.